Organ(y)c, the natural and organic feminine hygiene brand, has joined forces with Nottingham Academy Wildcats and their professional WBBL programme to sponsor their players with products, whilst also promoting period education and natural feminine hygiene.

As well as being promoted within the Wildcats Arena and on the club kits, Organ(y)c will provide one year’s free supply of their sustainable and natural feminine hygiene pads, which are the world’s first clinically proven sanitary pads to reduce intimate skin irritations, and tampons to the student athletes.

The partnership with Organ(y)c also hopes to encourage female conversation about their menstrual cycle. The Wildcats noticed that a lot of the young girls on their programme saw their period as a negative, instead of just a natural and normal part of life.

With this knowledge the Wildcats wanted to encourage more open dialogue about periods, including how it effects their sports performance, what the safest and most environmentally friendly products are to use, why it’s also important for males to be part of the conversation and period poverty.

“We are really happy to be working with Organ(y)c at the Nottingham Academy Wildcats,” said Siobhán Prior, Director, Nottingham Academy Wildcats.

“My goal is that we have a programme where the menstrual cycle isn’t seen as a negative, a problem to work around or as a thing we can’t talk about. I’d love for our male staff and players to feel comfortable learning and discussing about periods and how they affect the female mind and body.”

Graeme Hume, Managing Director of Pravera added, “With the increased conversation about sustainability, period poverty and female empowerment, we think now is the perfect time to partner with the Nottingham Wildcats WBBL & their Academy Programme.

“We want to dissolve any remaining stigma surrounding periods and encourage further discussion on sustainable and natural feminine hygiene options.”

Organ(y)c is unique as all their products are made from 100% certified organic cotton inside and out, which can absorb ten times its own weight and is naturally breathable, ultra-soft and hypoallergenic. Organ(y)c does not use SAP’s, synthetics, polypropylene, rayon, added aroma, nor bleach, which are commonly found in most conventional sanitary products.