The British Basketball League and Women’s British Basketball League exclusive apparel partner Kappa, has confirmed it is penning a new three-year deal and increasing its commitment to both leagues by 100%.

The sportswear company signed an initial contract during 2016, but has acted quickly to re-negotiate a new deal for the period 2018-2021.

Dave Bandell the Team Sport Manager of Kappa said: “Kappa have acted quickly to extend and increase our offering to the BBL/WBBL.

“The partnership has been extremely successful in positioning Kappa at the forefront of British Basketball due in the most part to the increasing exposure the game is getting in the UK.

“We thank the clubs and the BBL for all their help in this and hope the next three years can be as successful as the previous two.”

Meanwhile BBL/WBBL Commercial Director, Bob Hope added: “The re-negotiation by Kappa of its exclusive apparel partnership deal, taking it to 2021, is hugely positive news for both leagues.

“It clearly demonstrates the growing interest in British Basketball.

“We all feel that the BBL and WBBL is going places and Kappa has been astute enough to recognise this.”

The announcement comes only a few days before the showpiece 2018 British Basketball Cup Finals at Arena Birmingham, when there could be a sell-out crowd of almost 10,000 to watch history made.

Caledonia Pride and Nottingham Wildcats, then Worcester Wolves and Cheshire Phoenix will all look to seal their respective WBBL and BBL maiden Cup wins.

Both Finals will be on the BBC red button in the UK, as well via the website and connected TV worldwide. Meanwhile the BBL Cup Final will also be on FreeSports, available on television to 18 million people in the UK. It will be available globally via UNILAD on Facebook – as well as to subscribers of livebasketball.tv where fans can enjoy every BBL game.